Business Development 2.0
Posts tagged selling
Converting Your Lookers Into Buyers
May 19th
After an interesting morning in the office we have been debating the value of auto-responding emails and how to effectively SELL products online.
Online businesses can be a beast, especially when EVERYONE is doing it. There are hundreds of differing opinions about “the best” way to increase your conversion rates and sell more products online.
It appears that most businesses would agree that either directing traffic to a strong landing page with adequate calls to action, or getting potential clients into an email funnel with free products are the two most effective ways complete the conversion process. What makes a good landing page? With so many auto-responder emails out there, is your business throwing money at automated emails that just get deleted?
Other professionals might argue that developing credibility online through various media is the best (though more time consuming) approach to making more sales. So many people are using social media incorrectly, and filtering through all of the available information is becoming more and more difficult.
Ultimately, all of these methods have been proven to work for businesses, and there are numbers to support their success. Every business is different, and different approaches work better for different products, services, price points, etc. With so much good information out there, we want to simply know what works for you and why.
Today, we are presenting you with a question: What do you believe is the very best way to convert your digital following into sales?
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Sales: Attitude Is Everything
May 5th
Everybody has bad days, but when it is selling time you must put your “game face” on and commit to providing your customers and clients with the very best experience possible.
Selling in today’s market is a completely different than any other time in world history, but some things never change. Maintaining a positive and active attitude can make a world of difference in the way that you do business and how people respond to you. Professionalism, positivity, and individuality are three of things that must be present at every interaction that could result in making a sale.
Let’s put this into perspective: You are at a restaurant, and your server is less than desirable. Their greeting is lack-luster, they don’t check back with you, they don’t offer dessert, and they treat you like a burden. Are you going to tip very much? Are you going to be in any hurry to come back to the restaurant? Now, think of the same restaurant, except with a great server that performs wonderfully and appreciates you and your business. Likely, the tip will increase and you might even tell your friends about what a good experience you had there.
Restaurants and servers are a great micro-view to how greater sales fundamentally work. Providing a good experience, great customer service, and a positive attitude make a difference in the likelihood of closing big sales. The experience of the customer is often just as important as the product itself.
Smeester & Associates offers solutions to take your sales force from okay to outstanding. Sales are the cornerstone of business and we offer systems and products that are proven to increase sales effectiveness.
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