Posts tagged remarkable content

“Curtis, can you… maybe… I don’t know… write me a blog today?” – Scott Smeester.  Why yes, of course I can!

Blogging is a crucial part of developing your digital identity; it provides an opportunity for you to share your thoughts, beliefs, practices, ideas, and more with the public.  For businesses, creating a steady stream of blogs expands digital real estate, creates more opportunities to be found, and is an all-in-all better business practice to increase the human-element of business.  However, maintaining good and remarkable content can be a bit strenuous.

Six easy things for overcoming blogcentric writer’s block:

1) Make a schedule

At least once a month create a schedule of when blog posts are to be published.  Creating a list of keywords can generate a list of topics in advance, which will also provide more structure; maintaining a cohesive thought process naturally increases your potential subscribers.  When the title of a blog includes “part 4 of 5,” people tend to wonder what happened in the previous three posts and what comes out next.

2) Talk about what is happening NOW

Important and remarkable things happen to you and your business every single day.  Write about and reflect upon the powerful things that come up.  For example: If you have a great sales call that leaves you with some interesting points to review, then get them written down!  One of the greatest values of blogging is the ability to share these experiences and what you have learned with people.

3) Conduct an interview

There are people that you know, right now, with a great story to be told.  Finding and interviewing a person relating to your niche can be a wonderful opportunity to create some serious content and revitalize you with new ideas to write about.  Interviewing professionals can also help boost some natural traffic to your blog and website.

4) Make a list

Practicing what I preach… right now.  Clearly, you have methodologies, systems, and information that makes your life easier – group some of these things together and construct a list of helpful tips, tools, and/or resources to help others.  If that doesn’t work for you, then maybe make a list of the top 10 professionals in your field and why you think they are absolutely crushing it right now.

5) Write a follow-up

Remember that great blog you wrote a few days/weeks/months ago?  Try critically analyzing some of the feedback that you received from a buzzworthy piece you did in the past; create a secondary piece on the same subject that revisits the topic and includes new information.

6) Ask yourself and/or your audience a question

The content for one of our most read blogs came from posting the question, “What is selling right now?”  Honestly, we barely had to write the response due to the incredible volume of responses.

• What is something that I learned today?
• Where do I want to be in 6 months, and how am I going to get there?
• What makes me the very best at what I do?
• What is the most important thing to me and my business?

Even the most passionate and articulate people can have moments, even days, when great content doesn’t pour out of them, so don’t get too distressed.  The most important thing that you can do when facing a mental block is to START; just relax, get something written or recorded, and the rest will likely fall into place.

Smeester & Associates offers strategic growth planning and social media marketing solutions.  Contact us for more information regarding solutions that can change the way that you do business.