Business Development 2.0
Posts tagged professional relationship
Sales: Attitude Is Everything
May 5th
Everybody has bad days, but when it is selling time you must put your “game face” on and commit to providing your customers and clients with the very best experience possible.
Selling in today’s market is a completely different than any other time in world history, but some things never change. Maintaining a positive and active attitude can make a world of difference in the way that you do business and how people respond to you. Professionalism, positivity, and individuality are three of things that must be present at every interaction that could result in making a sale.
Let’s put this into perspective: You are at a restaurant, and your server is less than desirable. Their greeting is lack-luster, they don’t check back with you, they don’t offer dessert, and they treat you like a burden. Are you going to tip very much? Are you going to be in any hurry to come back to the restaurant? Now, think of the same restaurant, except with a great server that performs wonderfully and appreciates you and your business. Likely, the tip will increase and you might even tell your friends about what a good experience you had there.
Restaurants and servers are a great micro-view to how greater sales fundamentally work. Providing a good experience, great customer service, and a positive attitude make a difference in the likelihood of closing big sales. The experience of the customer is often just as important as the product itself.
Smeester & Associates offers solutions to take your sales force from okay to outstanding. Sales are the cornerstone of business and we offer systems and products that are proven to increase sales effectiveness.
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Social Media Marketing 101: Don’t Get Caught Up In Just Selling
Mar 19th
Social Media Marketing (SMM) is an incredibly powerful tool, but so many businesses stepping in to this world get too immersed in the SELLING aspect and lose track of the SOCIAL aspect.
Stay on target with Social Media Marketing
The internet has become the next “great conversation” of history; millions of people every day log in to a number of sites to read, post, respond, and develop new digital communities. Recent studies indicate that nearly 60% of Americans engage in social media (Facebook, Twitter, linkedin, etc.), which makes Social Media Marketing a wonderful opportunity to get your business’ message out to an incredible amount of people for very little (if any) cost to you. However, too many new businesses step into this digital world with the intent to only sell, and don’t seem to know that in this arena PARTICIPATION leads to sales. Only 25% of social media users (roughly 46.3 million Americans) “want to be sold to”, which leaves the remaining 75% of users looking to simply engage and participate.
The expectation now is that you, as a business, interact with the scene and not just post frequently about your products and your services. Develop a personality on the web, share your thoughts, promote interesting other people, and sell yourself. Even if you have the absolute BEST product and service in the industry right now, YOU still have to sell it and most consumers are more likely to buy from a person they can relate to. The opportunity will arise for you to sell as long you stay involved with potential customers.
Mikal Belicove, an author and Social Media Adviser, has stated, “It’s called Social Media, not Social SELLING.” Remembering that media is a crucial part of the whole equation will aid you greatly as you begin and continue your company’s growth in Social Media Marketing. Above all, the expanding realm of using social media as a sales tool is about developing a RELATIONSHIP and sharing your voice with a vast amount of potential new customers.
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