Same offer.  Same company.

Almost 200% increase in conversion rate.

While working with one of our clients, Planet Urine, we have been experimenting with new landing pages and have exceeded expectations with some of the endeavors.  Below are BEFORE and AFTER screenshots from a landing page they use to encourage dialogue from a prospective buyer (always good).  The original landing page (BEFORE) yielded a 9.2% click to lead conversion rate, while the remodeled (AFTER) page has a 17.6% click to lead conversion rate.  What is your opinion? Why do you think that the AFTER page is doing so much better?

BEFORE

Before Landing Page

AFTER

After Landing Page

Any ideas that you have would be incredibly useful as to why some practices work better than others.  Looking forward to your comments to help us continue to refine our services and products.