Posts tagged pay per click

Facebook currently has over 400 million users worldwide and more than half of those users log in every single day.  With this many people participating, why wouldn’t you try to market yourself and your company on it?

Using Facebook for business might be easier than most people think.  As part of the social media revolution, it has been designed to be easy to use and to help expand your personal/professional network.  Utilizing this resource can make a world of difference for your business with a little patience, a fresh approach, and the ability to shamelessly promote yourself and your business.

Why use Facebook?

Facebook allows you to communicate and interact with people that are interested in what your business has to say and offer.  The social media power-house also provides the opportunity to communicate without the micro-blog (160 characters) limitations.

Three easy ways to utilize and leverage Facebook

• Fan pages expand the digital real estate and expand the opportunity for potential customers to find a particular business.
• Creating a fan page allows people in your network, current customers/clients, and more to connect with your company.  Utilizing fan pages also allows communication and direct interaction with those that are “fans” of your company.

• • A fan page functions like an individual user profile, and provides the creator/administrator(s) access to monitor and control the information and communication on the page itself.
  • Communicating through “status updates” allows quick basic information to be quickly disseminated to all of the company’s “fans.”
  • Fan pages offer another opportunity to list the company’s contact information, hours of operation, products, services, upcoming events, and more.
  • Facebook fan pages also offer a clear opportunity to “review” a company, which allows customers, clients, and related people to provide a rating about their experience.

3. Facebook groups

• The average Facebook user is a member of 13 groups.  Groups offer more possible opportunities to communicate, network, increase credibility, and expand participation in social media
• Facebook offers thousands of “groups” regarding a seemingly limitless amount of topics.
  • Finding the “right” kind of group will require some creative searching, but once users have found legitimate groups that create remarkable and useful information, the professional opportunities can grow exponentially.
  • If there isn’t the ‘right” group for what you are trying to promote, you can create one!  Creating a group allows you to moderate and control the subject matter being discussed.
  • Groups are a great ways to develop networking possibilities as well as events and opportunities in the real world.

Getting involved in social media is becoming increasingly more necessary for businesses, and Facebook is definitely one of the best opportunities for most businesses today.  Facebook demographics are constantly changing and growing, and it is no longer only used by college-aged young adults, in fact the highest percent of users (29%) is aged 35-54.  Now is the best time to grow and develop your digital identity, and Facebook is a great opportunity to do just that.

Smeester & Associates offers services to maximize professional Facebook identities.  Contact Us for more information.