Posts tagged creating goals

After critically assessing specific questions regarding social media goals, it is time to take action and actually create them.

Creating tangible and realistic marketing goals can sometimes be difficult for businesses due to the nature of marketing, however this is an important step along the process of promoting your professional brand and (ultimately) closing sales.  Here are a few examples of appropriate and manageable goals that can and should be a part of your social media marketing goals:

Increased Sales

• For business owners this is the number 1 goal for most endeavors.  Higher sales results in more money, and despite the best intentions money is important and provides more opportunities to do more business.  Digital marketing is valuable to businesses because it is so easy to monitor demographics relating to your business.  Using social media is a great and (often) low cost way to market which should result in higher sales.  Through social media marketing companies can promote products, services, discounts, deals, and more.

Increased Traffic

• Digital commerce flourishes based on traffic.  Social media provides a strong outlet to drive traffic of relative and pertinent potential customers.  Quality content, great products, positive experiences, and more all play into the numbers game of converting online traffic into sales.  Increasing traffic to your company website should be a goal because better traffic simply results in higher conversions.

Increased Awareness

• Brand recognition is one of the most important pieces in business, and it always has been.  With brand recognition comes customer loyalty, and in the on-line world that we live in being recognized as a credible and rational source is a powerful tool.  Brand recognition and digital identity are developed through creating strong and credible content; when people begin to recognize you and your company as top sources of information or quality product producers, sales increase.

Higher Search Rankings

• With an ever-increasing amount of websites offering products and services that may be similar to what your business produces, it’s often a mystery of how people will actually be able to find your company website.  Social media is currently the most effective way to affect the variables in search engine algorithms.  Using social media expands your “digital real estate” which broadens the net to catch potential customers.

Monitoring “The Conversation”

• Social media allows different interactive tools and applications to keep an eye out for what people are saying.  Companies can watch what customers are saying about products and services; companies can monitor relative conversations about relative topics to their brand and products.  Setting this as a goal allows for tracking the interactions that you have regarding conversations that are happening in real time about content that your company and expertise may assist.

Getting started in the world of social media can seem intimidating, but articulating the desired outcomes of your marketing strategy will assist in determining which social media vehicles are right for your business.

Smeester & Associates offers several solutions for social media marketing, including creating a social media marketing strategy.  Contact us for more information.