Finding More Sales Opportunities Using Twitter

One of the biggest problems that most CEO’s and business owners I work with is the lack of new opportunities in their sales team’s pipeline.

Most sales experts say that you need three times more opportunities in your pipeline now than before 2009 to make up for the stagnant growth of this economy.  Well, being an ‘Engineer of Sales and Marketing Systems’, I’ve been able to create a system that leverages Twitter to a) create my own personal advertising channel with over 32,000 followers, and b) find new sales opportunities on a daily bases.  This article discusses the latter.  (New to Twitter? The fastest way to learn is to sign up and start ‘tweeting’!)

One of the systems I implement for clients is a sales hiring process that increases the odds of hiring a producer from an industry standard 20% to over 90% – what I’ve come to call the Sales Star Recruiting process.  I developed a recorded webcast called How to Hire Sales Stars Every Time that is loaded with useful information that can help the small and medium business who has had the experience of running a non-productive sales team and to view it the person needs to register – i.e. a new opportunity.

A popular (and free) program to watch Twitter streams is TweetDeck. One of the features I like is the ability to view streams based on a search phrase.  For instance, for the aforementioned service I provide for recruiting salespeople, I watch for tweets that mention key phrases that I target such as “hiring sales”, “hire sales”, etc.  Every few minutes a new tweet appears with those words in it, and very frequently it’s a small business owner or HR person mentioning that they are hiring for sales.  I simply do a reply to them mentioning that they may find my free webcast useful and include the link to the registration page, and more often than not, they go and and register and watch it.