20 Blogs Or More Is Good For Business

A recent study reveals that generating at least 20 blogs can notably increase your inbound sales leads.

In a recent publication, The State of Inbound Lead Generation, Hubspot looked at over 760 of their digital business customers between November of 2009 and January of 2010; they evaluated average inbound lead generation based on the volume of blogs for the businesses websites.  On average, websites with 0-11 blogs generated 9 inbound leads per month, while sites with 24-51 blog posts generated an average of 13 leads; though this may not seem substantially higher, it indicates over a 30% increase.  Websites with over 52 blog posts show a 77% increase (from 0-11) with an average of 23 leads generated per month.

The study also evaluated the difference of inbound leads between their customers that write blogs compared to those that don’t.  Out of the same group of digital business customers, it shows that business websites that do not blog generate an average of 9 inbound leads per month.  The companies that do choose to blog generate 67% more business, averaging 15 inbound leads.

Why else should businesses blog?

Blogging is becoming an increasingly necessary thing for businesses trying to expand, and it is an important tool for companies looking to draw more traffic to their websites that can result in more business.

• Blogging generates credibility.  The more solid and appropriate content that you create, the easier it is for customers to establish that you are knowledgeable in your field.  Blogging also provides the building blocks of a professional relationship by developing a potential customer or client’s trust in you and your company.
• Blogging expands internet real estate. Instead of adding extra pages to an existing website, blogging generates an individual page for each separate blog.  Expanding the size of your site provides more opportunities for potential clients to find your website.  A lot of little streams create a river.
• Blogging increases return visitors. If potential customers visit your blog and sees great content, naturally they are more inclined to check back in later to see what new information you might be putting out to the world.
• Blogging increases the likelihood of other websites linking to your own. According to the study, websites with 24+ blog articles are more likely to be committed to updating their blog frequently.  Keeping a steady stream of content generates more options for other businesses and websites to send people to your site.  It also increases the potential for individuals and businesses to follow your RSS feed.

Blogging doesn’t have to be a chore.  Successful bloggers approach content generation as a great opportunity to share their expertise and feelings about subjects particularly relevant to business.

Smeester & Associates offers several services relating to blogging, content generation, and website evaluation.  Contact us for more information.